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Il Gioiello is worlds smallest voyeuristic gallery. Its name means 'the jewel' in Italian and can be attributed to its extremely small size (3 sq. meters), its location in worldfamous 'Red Light District' in Amsterdam’s medieval center and to its unique appearance.
With a touch of eroticism
A work of art is carefully selected before it is exhibited at Il Gioiello and sold. It must reflect what the gallery stands for:
Decadence with a touch of eroticism.
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Our gallery is a work of art itself
The art is exhibited in a manner unlike one is used to from a gallery. An opulent interior of which the art is a component. The small viewing gallery is a work of art itself. You can glance through the window to taste the atmosphere and admire the art. Voyeuristic and suitable considering the location.
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